Saturday, November 6, 2010

Sustainable SV: top Bay Area firms, government, & universities ... and me!

Just got involved with an outfit called Sustainable Silicon Valley. They have existed for some years, but recently got a very energetic new Executive Director, who I met at a Halloween party (the benefits of stirring about!). Their mission, simply stated, is to make industry safe for the planet by creating a regional model of what "sustainable" really looks like—then exporting it to other regions in the U.S. and internationally. Needless to say, such a grand mission has me totally inspired.

They are launching a new community website chock-full of social features (not the one linked above; it's still under wraps), and my experience working with very large-scale collaborative authoring at Google is enabling me to give them some advice about how to allow many people to contribute content to their site without having it devolve into total chaos. Their site is based on Ning, but they are really pushing its capabilities in some interesting directions. The Ning team might be fatigued by all our questions about how to customize their platform, but (if you guys are reading this) I hope they will agree that the results are entirely worth the effort.

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